Mark Lim - I read a pretty interesting article on the Huffington Post today saying that Jon Gosselin (from Jon & Kate + 8) and his Ed Hardy fetish was the final straw that broke the company's back. http://www.huffingtonpost.com/2013/06/18/ed-hardy-jon-gosselin_n_3458685.html
That is the extreme power of a D-list celebrity.
And Christian Audigier always looks like crispy bacon. I imagine he walks around like has a massive full body sun burn.