05/19/14 - We decided on a name!

Mark Lim - Coming up with a name is probably the most difficult things when starting a company. Luckily it's much easier when your company has a theme and a niche audience.

Austin and I tossed around the idea of sticking with my original T-shirt company PoisonApple (www.PoisonApple.com) but the style of shirts and the community we're trying to sell to doesn't fit.

We talked about branching out into "Poison Brass" or something but that sounded weird and made no sense unless you knew what Poison Apple was.

Eventually I ended up making a huge list of random words that have to do with guns, gun parts, and military tactics and sent them to Austin:

Bullet Drop
Muzzle Velocity
Point Blank
Incapacitate
Recon
Blowback
Bolt Action
Burst Fire
Caliber
Cartridge
Casket
Centerfire
Chamber
Collateral
Double Action
Gauge
Headshot
Iron Sights
Lever Action
Live Fire
One Shot
Velocity
Pump Action
Recoil
Ricochet
Sawed Off
Suppressor
Zero-in
Zeroing
Barrage
Ambush
Extraction Point
Flank
Guerilla
Infiltrate
Recon
Scorched Earth
Siege
Siege Engine
Vedette
Vendetta
Concealment
AOE (Area of Effect)
Faction
LOS (Line of Sight)
Back Strike
Cover
Rally
Merc
Construct

Marshall
Sherif
Pathfinder
Arcing Fire
Rapid Fire
Burst Fire
Ghost Shot
Puncture
Elite
Quick Draw
Oath
Sacrificial Pawn
Serpentine
Snap Fire
Supressing Fire
Unyielding
Virtuoso
Glass Cannon
Critical Hit
Critical Effect
Black Powder
Loyalist
Article 2
Colonial Confederation
Civilian Power
Shift
Civil
Bestowed
Scorched Earth
Trench
High Ground
Feint
Counter Attack
Ranking Fire
Turret
Blockade
Attrition
Flint Lock
Close Quarters
Hand Cannon
Matchlock
Primer
Breech
Tyranny
Founders
Resistance

We sat on this list for weeks until we decided we HAD to choose a name. Being a nerd I leaned toward using terms used in tactical gaming. I suggested we make our company name Overwatch and we both thought it sounded good and that's what we went with. Austin immediately purchased OverwatchApparel.com and that's how things got started!